Amy's Story

How it all started...









My love of jewelry started at around age 7. I'd deck myself out with my mom's costume jewelry, take the stage in our pop-up camper, and sing Delta Dawn with my neighborhood girlfriends. It wasn't long before I started remaking her jewelry. It needed to be bigger, brighter and more sparkly.

First a part-time hobby, now a full-time business’

I started by making jewelry for myself and then began creating pieces to give as gifts. After many jewelry requests, I gave serious thought to starting a jewelry business. In 2006, I started Simple Expressions by Amy.

My kids were little – ages 7, 5 and 2. Starting Simple Expressions allowed me the flexibility to work at home while providing me the creative outlet I needed – plus it was really fun!

I love each phase of jewelry making—from color and bead selection, to designing and creating each piece, to the finished product.

My love for design starts with personalized pieces with meaning. My passion lies in customizing pieces especially for my client specific to their style and taste. Or designing just the right gift to give, allowing them to express their emotions, feelings or truths – showcasing their support, encouragement, love, happiness, or any other expression – the list goes on and on.

My simple designs merge everyday casual with elegance creating a treasure that can be worn anytime, anywhere.

I hope you have as much fun wearing my jewelry as I do creating it.